Typography Parts 1&2 — Serifa

  • structured
  • sturdy
  • balanced
  • poised
  • industrious
  • minimal
  • subtle
  • versatile
  • bold
  • modern
  • inventive

PART 1 — Magazine Spread

different font paring explorations
Typesetting ledding and font size exercises
column width exercises
Up-close of Serifa
Different Explorations
Spread for Final Crit
  • Overall composition works → the colors help to guide through the page and the portion of the letters are unique
  • Left page text sits a bit too low on the page → creates a disconnect between the text
  • Baselines of the each page do not line up → further adds to the disconnect along the page
  • Green color is lost a bit with the black → maybe try a lighter green
  • For letter analysis, try separate captions under each letter showcase what is being pointed out
Final Spread

PART 2 — Motion and Pacing

  • structured
  • sturdy
  • balanced
  • poised
  • industrious
  • minimal
  • subtle
  • versatile
  • bold
  • inventive
storyboard
asset making, illustrator workspace
initial color palette
Final color palette
introduction
starting point of the animation
x transition for second half

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